Game Theory: The Strategy of Sex Appeal in Dead or Alive


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Sex sells…and apparently PWNs! Earlier this year, the community around the Dead or Alive franchise of fighting games put out a “soft ban” on some of the racier costumes available for characters in the game. Dead or Alive is a franchise KNOWN for sexy women in…questionable attire…but in an effort o move away from that label and get people to focus more on the gameplay, sexy costumes were OUT. Except…that may have been the wrong decision as sexy costumes are a CORE gameplay element. Let me explain.

ALSO…since I know anything touching on gender issues is always a bit dangerous…let me make it clear that me saying not to ban these costumes is purely from a gameplay perspective. I’m not saying ANYTHING about the overall role of females in this franchise or how they’re perceived. I know that’s a big issue in today’s gaming landscape but it is NOT the intent of this video. What else should I disclaim for my own protection? Oh! I should reiterate, this is all backed by decades of scientific study, so even some of the more controversial findings about gender differences in reaction time are not my opinion, but rather generally-held scientific fact. I think that’s everything. I’ll still get tons of hate in the comments about these topics anyway, right? *Sigh* Well at least I tried…

Twitter: @MatPatGT

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  1. What the actual frick why does this exist Matpat whyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

  2. “Woman have slower reaction time, no amount of training can change that”

    Women with scratchy cars: I’m about to end this man’s whole career

  3. Ok I beat the heck out of my brother when playing DoA so don’t say that woman don’t usually win and I usually chose a girl because I myself am a girl.

  4. 12:28 "I mean who doesn't like salty nuts?"

    Me: well lets see… Lesbians, people who are allergic to nuts, straight guys, me…

  5. I play dead or alive and I'm a female and I pick marie rose most if the time so I just put her in the cutest costumes I can find because she's already adorable and when I do play with a guy I choose the drunk guy because we all know he's the hottest person there

  6. I'm a straight female and can honestly say I prefer playing the scantily clad girls over the buff guys. 😂 I don't know what that says about me psychologically, but… meh.
    Unless you're throwing Inuyasha or Axel from the Kingdom Hearts series at me (i.e. visually appealing to ME), I usually play the female characters in a game. 😂

    Each person is different, lol.


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